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adage.com > brand-marketing > aa-winners-losers-norwegian-air-general-hospital-johnson-johnson-zara-fox-taco-bell

Marketing winners and losers of the week

2+ day, 9+ hour ago  (38+ words) Ad Age Marketing winners and losers of the week Five of America’s Hottest Brands—Grillo’s Pickles, Nuuly, NeeDoh, Dutch Bros and Pink—offer advice to brands looking to also build buzz....

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adage.com > studio-30 > aa-what-marketers-get-wrong-ideal-person-profiles

What marketers get wrong about ideal person profiles (IPPs)

7+ mon, 2+ week ago  (49+ words) Ideal person profiles (IPPs) bridge the gap between consumer and business data in a dynamic, data-driven way and offer clearer targeting personas than ICPs do. What marketers get wrong about ideal person profiles (IPPs) Inside Kevin Wilson’s 32-year run choosing…...