22+ hour, 19+ min ago  (32+ words) Ad Age Your Shortcut to Smarter Insights Marketing winners and losers of the week Why consumers are "turning selfward" and what it means for brands....

5+ mon, 3+ week ago  (49+ words) Ideal person profiles (IPPs) bridge the gap between consumer and business data in a dynamic, data-driven way and offer clearer targeting personas than ICPs do. What marketers get wrong about ideal person profiles (IPPs) Inside Kevin Wilson's 32-year run choosing…...