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News

Ad Age
adage.com > brand-marketing > aa-winners-losers-elf-dos-equis-neutrogena-columbia-house

Marketing winners and losers of the week

2+ week, 2+ day ago   (32+ words) Ad Age Marketing winners and losers of the week The 72andSunny campaign stars Cam Bynum and builds on the celebrations fans already create and share...

adage.com
adage.com > studio-30 > aa-what-marketers-get-wrong-ideal-person-profiles

What marketers get wrong about ideal person profiles (IPPs)

9+ mon, 3+ day ago   (49+ words) Ideal person profiles (IPPs) bridge the gap between consumer and business data in a dynamic, data-driven way and offer clearer targeting personas than ICPs do. What marketers get wrong about ideal person profiles (IPPs) Inside Kevin Wilson’s 32-year run choosing…...